Satisfying International Students' Palates: Elevating Enrollment through Strategic Food Considerations
Published
Synopsis
Syed K. Jamal Founder & Partnership Director, Collegey, United States
Ling Zhang Executive Director of Graduate and International Recruitment Central Michigan University, United States
Abstract
This chapter explores the strategic incorporation of food and dining services in international student recruitment and enrollment. Recognizing the profound impact of food on international students' experiences, it emphasizes the importance of providing authentic and culturally diverse cuisine. The chapter discusses how creating a sense of nostalgia, building community, addressing mental health and wellness, promoting cultural integration, and highlighting support services related to food can attract and retain international students and smooth their onramp to entry points to U.S. education.Real-world examples from universities illustrate successful strategies. International enrollment specialists are encouraged to embrace a holistic approach that integrates culinary considerations into the recruitment and retention process, ultimately fostering a welcoming environment for international students.
Keywords: International Student Recruitment, Enrollment Enhancement, Culinary Cultural Integration, Nostalgia, Community Building, Mental Health, Cultural Identity, Support Services, Dining Services, Authentic Cuisine, Entry Points.
How to cite this chapter: Jamal, S. K., & Zhang, L. (2024). Satisfying International students' palates: Elevating enrollment through strategic food considerations. In J. Luan, L. Habte, D. L. Di Maria, & K. Bista (Eds.), Entry points to US education: Accessing the next wave of growth (pp. 188-198). Star Scholars Press. DOI: https://doi.org/10.32674/4r0sfm57