The 6 Ps of Strategic International Enrollment Management: A Vision-Driven Approach to Global Student Mobility

Marty Bennett Director of Global Recruitment and Partnerships University of Nevada, United States

Abstract

This chapter delves into the essential principles of Strategic International Enrollment Management (SIEM) known as the "6 Ps." These principles, including Perspective, Planning, Platforms, Partners, Personalization, and Peers, are the foundation for developing a sustainable, long-term vision-driven strategy to enhance an institution's approach to global student mobility in general and the entry points discussed in this book in particular. By embracing these principles, institutions can transform their international student recruitment, enrollment, advising, orientation, services, and programming, ultimately focusing on the successful graduation of international students.

Keywords: Strategic International Enrollment Management, Global Student Mobility, Vision-Driven Approach, International Student Recruitment, Sustainable Strategy, Graduation Success, Higher Education, Entry Points.

How to cite this chapter: Bennett, M. (2024). The 6 Ps of strategic international enrollment management: A vision-driven approach to global student mobility. In J. Luan, L. Habte, D. L. Di Maria, & K. Bista (Eds.), Entry points to US education: Accessing the next wave of growth (pp. 214-233). Star Scholars Press. DOI: https://doi.org/10.32674/4r0sfm57