A Primer on Partnership Options for Institutions Seeking to Build and Nurture : International Student Enrollment Pipelines

Marci Fradkin Director of Global Partnerships and Outreach, Virginia Commonwealth University, United States

Lisa A. Maroni REAC: Regional Manager for East and Southern Africa, EducationUSA

Abstract

This chapter delves into the critical role of partnerships in the domain of international enrollment management and institutional internationalization. With the combined expertise of seasoned professionals in international recruitment, the authors stress that the success or failure of institutional internationalization initiatives hinges on the strength of relationships forged in this dynamic field. In a global recruitment landscape characterized by heightened competition and fiscal constraints, institutions are challenged to not only maintain enrollment levels but also enhance the quality of international student experiences. The chapter explores a range of partnership models that not only economize costs but also elevate the caliber of international student engagement. It advocates for a creative and innovative approach to partnership development, emphasizing their potential for mutual benefit. By examining diverse partnership opportunities, institutions can tailor their internationalization strategies to align with their unique goals and priorities, ultimately optimizing their outreach endeavors. This chapter offers invaluable insights for institutions seeking to thrive in the evolving landscape of international higher education.

Keywords: Partnerships, Mutual Benefit, International Enrollment, Strategic Collaborations, Higher Education, Global Recruitment, Internationalization Strategies, Entry Points.

How to cite this chapter: Fradkin, M., & Maroni, L. A. (2024). A primer on international partnership options: An essential ingredient for institutional success. In J. Luan, L. Habte, D. L. Di Maria, & K. Bista (Eds.), Entry points to US education: Accessing the next wave of growth (pp. 246-267). Star Scholars Press. DOI: https://doi.org/10.32674/4r0sfm57