University Branding and Academic Prestige

Dr. Souhir Landoulsi is a university lecturer and researcher specializing in Management and Marketing. She currently serves as a faculty member and Marketing Manager at the Law and Business School (LBS), Tunis. With extensive experience in higher education, she teaches undergraduate and graduate courses in management, marketing, digital marketing, and business administration. Her academic and professional interests focus on strategic management, consumer behavior, digital transformation, sustainable marketing, and the integration of artificial intelligence into business practices. Dr. Landoulsi actively contributes to academic research, student supervision, and curriculum development, with a strong commitment to bridging theoretical knowledge and practical business applications.

Dr. Nahla Smida is a university lecturer and researcher specializing in Management. She has extensive experience in higher education, teaching a wide range of management-related courses at both undergraduate and graduate levels. Her academic interests include strategic management, organizational behavior, human resource management, leadership, and business development. Dr. Smida is actively involved in research activities, academic supervision, and curriculum development, contributing to the advancement of management education and practice. Through her teaching and research, she is committed to fostering critical thinking, managerial competencies, and professional excellence among students and future business leaders.