From Governance to Branding: Accreditation and the Quest for Global Academic Prestige
STAR SCHOLARS PRESS
Published
Publication date :
August 6, 2026
Synopsis
This chapter examines how accreditation has moved from a governance mechanism to a branding instrument in the pursuit of global academic prestige. It explores the relationship among quality assurance, accreditation, rankings, institutional identity, and strategic positioning. The chapter considers accreditation as governance, ritual, and resistance, while also addressing internal quality assurance, stakeholder engagement, transnational frameworks, and ethical tensions. It argues that accreditation should support genuine improvement and public trust, not merely symbolic compliance or reputational display.
Copyright
Copyright (c) 2026 STAR SCHOLARS PRESS