From Governance to Branding: Accreditation and the Quest for Global Academic Prestige

Authors

By 
Agnieszka Wójcik-Czerniawska
Agnieszka Wójcik-Czerniawska, SGH- Warsaw School of Economics, Poland
Orcid https://orcid.org/0000-0002-9612-1952

Dr Agnieszka Wójcik-Czerniawska is an economist and academic researcher affiliated with the Warsaw School of Economics (SGH), Poland. Her research interests include sustainable development, green economy, public finance, management, digital transformation, social policy, and innovation in public and private organizations. She has extensive experience in interdisciplinary research projects, academic teaching, and international scientific cooperation. Dr Wójcik-Czerniawska has authored numerous scholarly publications and actively participates in international conferences and research networks. Her current research also explores cultural heritage, intergenerational memory, identity reconstruction, and the socioeconomic dimensions of contemporary societal transformations. She is engaged in educational, scientific, and community-oriented initiatives at national and international levels.

Zbigniew Grzymała
Zbigniew Grzymała, SGH- Warsaw School of Economics, Poland
Orcid https://orcid.org/0000-0001-8861-8486

Prof. Zbigniew Grzymała is a full professor at the SGH Warsaw School of Economics, Poland, specializing in public management, municipal economy, local government finance, public utilities, and infrastructure management. He has extensive experience in academic research, teaching, and expert advisory activities related to public sector governance and sustainable urban development. Professor Grzymała has authored numerous scientific publications, monographs, and research reports addressing local government management, public services, and economic policy. He actively participates in national and international research projects and scientific conferences. His work contributes to the development of effective public administration practices, regional development strategies, and the modernization of public service delivery systems

STAR SCHOLARS PRESS

Published

Publication date : August 6, 2026

Synopsis

This chapter examines how accreditation has moved from a governance mechanism to a branding instrument in the pursuit of global academic prestige. It explores the relationship among quality assurance, accreditation, rankings, institutional identity, and strategic positioning. The chapter considers accreditation as governance, ritual, and resistance, while also addressing internal quality assurance, stakeholder engagement, transnational frameworks, and ethical tensions. It argues that accreditation should support genuine improvement and public trust, not merely symbolic compliance or reputational display.


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