Categories

Arts & Humanities
, 
Business & Economics
, 
Education and Pedagogy
, 
Social Sciences

Alumni Management for International Student Recruiting

Authors

By 
Ben Waxman
Ben Waxman, International Education Advantage (Intead)

Ben Waxman is CEO of Intead LLC, a marketing consultancy for higher education. In the academic market, Ben manages strategic evaluations of recruiting initiatives by conducting market and competitive analyses. Ben has traveled extensively in Europe and the Middle East and taken business trips to Canada, Mexico, Russia, Hong Kong, and China. Ben regularly participates and presents at international education industry conferences including AIEA, EAIE, AIRC, NAFSA, NACAC, ICEF, the Enrollment Management Association, and The Forum on International Education. Ben earned his Bachelor of Arts degree from Wesleyan University and MBA from Northeastern University. He studied Middle Eastern Politics at Hebrew University in Jerusalem during his undergraduate years and has continued his learning with executive education courses. Email: bwaxman@intead.com

, 
Gretchen Dobson
Gretchen Dobson
STAR SCHOLARS PRESS
DOI: https://doi.org/10.32674/9n0hnk88

Published

Publication date : May 20, 2024
Pages : 157-181

Synopsis

Gretchen Dobson Global Engagement Specialist, Gretchen Dobson LLC, Australia

Ben Waxman CEO, International Education Advantage (Intead), United States

Abstract

This chapter explores the vital role of alumni management in enhancing international student recruitment efforts within higher education institutions. Authors Gretchen Dobson and Ben Waxman shed light on the untapped potential of international alumni relationships and their significant impact on international student enrollment. The chapter highlights the reasons for justifying the effort to cultivate, engage, and empower international alumni, emphasizing the seven key themes that underpin this endeavor: brand awareness, reputation management, recruitment, employability, global connections, public diplomacy, and financial resources. Additionally, the authors outline best practices for international alumni volunteer management and a roadmap for effectively building a global alumni process/system, drawing insights from real-world examples, and addressing the readiness of institutions to embark on this journey. Ultimately, this chapter aims to underscore the profound benefits of leveraging international alumni as ambassadors and advocates for international student recruitment via any entry point.

Keywords: Alumni management, international student recruitment, global alumni, entry points

How to cite this chapter: Dobson, G., & Waxman, B. (2024). Alumni management for international student recruiting. In J. Luan, L. Habte, D. L. Di Maria, & K. Bista (Eds.), Entry points to US education: Accessing the next wave of growth (pp. 157-181). Star Scholars Press. DOI: https://doi.org/10.32674/4r0sfm57

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