Reconfiguring faculty roles in packaging design education in the age of AI: Insights from emerging smart institutions in Vietnam

Le Thi Bich Loan is a PhD candidate in Art Theory and History at Ho Chi Minh City University of Fine Arts, Vietnam. She graduated as valedictorian in both her undergraduate and master’s programs, earning a Bachelor’s degree in Graphic Design from Ho Chi Minh City University of Architecture, Vietnam, in 2006 and a Master’s degree from Ho Chi Minh City University of Fine Arts, Vietnam, in 2017. She is also a lecturer, Creative Director, and Packaging Expert affiliated with The Vietnam Packaging Association. She has authored 21 scientific articles. Her research focuses on graphic design, packaging design, contemporary design, design education, and artificial intelligence in higher education. She is particularly interested in educational environments and vocational training for people with disabilities.