Marketization of Higher Education and Competitive Positioning

Dr. Souhir Landoulsi is a university lecturer and researcher specializing in Management and Marketing. She currently serves as a faculty member and Marketing Manager at the Law and Business School (LBS), Tunis. With extensive experience in higher education, she teaches undergraduate and graduate courses in management, marketing, digital marketing, and business administration. Her academic and professional interests focus on strategic management, consumer behavior, digital transformation, sustainable marketing, and the integration of artificial intelligence into business practices. Dr. Landoulsi actively contributes to academic research, student supervision, and curriculum development, with a strong commitment to bridging theoretical knowledge and practical business applications.