Categories

Social Sciences

Employability in the Age of AI: Redefining Graduate Attributes in Hospitality Education

Authors

By 
Carimo Hassam Rassal
Carimo Hassam Rassal, University of Algarve / University of Évora, Portugal
Orcid https://orcid.org/0000-0002-9917-4371

Carimo Hassam Rassal is identified in the supplied handbook metadata as affiliated with University of Algarve / University of Évora, Portugal. A separate contributor biography was not stated in the supplied volume manuscript.

STAR SCHOLARS PRESS

Published

Publication date : August 9, 2026

Synopsis

Artificial intelligence is increasingly shaping hospitality work through its influence on service delivery, operational decision-making, and organizational practices. This chapter examines how hospitality education can respond to these developments by rethinking graduate attributes and employability within an AI-influenced professional context. Adopting a human-centered and integrative perspective, the chapter argues that artificial intelligence does not replace traditional hospitality competencies but reshapes how they are enacted, valued, and assessed. Drawing on interdisciplinary literature and hospitality-specific insights, the discussion explores the evolving relationship between graduate attributes, employability, and curriculum design. Particular attention is given to communication competence, ethical reasoning, adaptability, and reflective learning as attributes that enable graduates to navigate technologically mediated environments while sustaining service excellence. The chapter further considers curriculum design strategies that embed AI-related considerations within disciplinary learning, experiential activities, and assessment practices, emphasizing coherence, inclusivity, and pedagogical alignment. By framing employability as a dynamic and context-dependent process rather than a fixed outcome, the chapter positions hospitality education as a critical space for preparing graduates to engage critically with artificial intelligence while preserving the relational foundations of hospitality work. In doing so, it contributes to ongoing debates on workforce preparedness, curriculum relevance, and the future role of higher education in a transforming service sector.


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