This volume examines international student enrollment from multiple perspectives across the globe. Contributors explore how digital transformation, artificial intelligence, and new marketing strategies are reshaping recruitment and engagement, while also addressing the cultural, political, and social factors that influence the international student experience. The book includes case studies from the United States, Latin America, Asia, and Africa, showcasing the interplay between technology, policy, and student success.
Readers will find discussions that range from the role of English language programs in soft diplomacy to the impact of creative economies in Indonesia, from Japanese enrollment rebounds to the challenges faced by Mexican and Brazilian students, and from the promises of AI in higher education to the dilemmas of fostering democracy and inclusion in classrooms and research. Together, these contributions illustrate the complex realities of international student enrollment today and provide actionable insights for educators, policymakers, and institutional leaders seeking to build inclusive, resilient, and globally connected campuses.
Editors: Clay Harmon and Krishna Bista
OPEN ACCESS BOOK | CC BY-NC-ND Open access editions of this book can be accessed here . The open access edition of this book is freely available to readers worldwide and may be accessed, downloaded, and shared without charge through the publisher’s website and scholarly discovery platforms.
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Contents Introduction: Framing the Future of International Student Enrollment
Chapter 1: Beyond Politics: The Role of Inclusion in U.S. Higher Education for International Student Success Chapter 2: What International Students Want and What They Actually Get: Bridging Expectations with Outcomes Chapter 3: English Language Programs as Facilitators of Soft Diplomacy Chapter 4: AI-Driven, Human-Led: The New Rules of SEO Applied to Higher Education Chapter 5: Sustainable Disruption: AI and Digital Transformation Chapter 6: Transforming the Impact of AI in India: Emerging Trends in Student Enrollment and Engagement Chapter 7: Navigating Cultural Transitions: Unfolding the Acculturation Puzzle of International Students Chapter 8: Rebounding Japanese Student Enrollment in U.S. Education: Successes and Strategies Chapter 9: Mexican International Students and the Impact of Contemporary U.S. Political Shifts Chapter 10: Leveraging Digital Transformation for International Student Enrollment Growth in Ghana Chapter 11: Empowering Indonesian Students in the Creative Economy: Strategic Insights for a Competitive Future Chapter 12: Democracy in Practice: Challenges from Teaching, Research, and Student Inclusion in Brazil Chapter 13: Emerging Trends and Adaptive Strategies in International Student Enrollment: Regional Insights and Institutional Responses Chapter 14: From Home to Host: Challenges and Resilience in Cross-Cultural Transition
Based on their personal experiences spanning various facets of the international student life cycle in the U.S., the authors of the book “ Navigating the ‘American Dream’ ” recognized the pressing need for a resource that goes beyond and above, offering comprehensive information, resources, and practical tips. Unlike existing publications, this book is a trailblazer, covering the entire spectrum of international students’ educational journey in the U.S., providing essential insights, resources, and strategies to address students’ diverse needs.
Authors
Bo Zhang University of Hartford, USA Emmah Muema University of Nebraska-Lincoln, USA Shenhaye Ferguson University of Denver, USA Rachel Kamnkhwani University of Denver, USA Luke Parker University of Kansas, USA Candice Peters Appalachian State University, USA
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